Sometimes there's an itch.
Whether it’s a problem we’ve faced ourselves or a deep belief in an untapped market, we're always finding excuses to build.
From experimental concepts to bold, industry-shaping ventures, we're driven by the thrill of building — constantly learning, solving new problems and scratching old itches.
WhatsApp AI Studio
There’s an untapped opportunity in delivering services via WhatsApp.
Despite being the most widely used app across all social classes in Latin America and growing fast in the U.S., WhatsApp still lacks the superapp functionalities seen in platforms like WeChat.
We’ve developed a series chat based services designed to leverage the seamless integration of AI-powered functionalities with WhatsApp’s widespread reach.
Some of our latest releases:
Rodriga: This sweet old lady converts voice notes into text and provides short summaries for quick action.
Desabafa: Offers a safe space to vent, express emotions and receive guided self-reflection to uncover the path forward.
Miga: Dating coach offering relationship advice, messaging assistance, signal analysis and emotional support. Built in partnership with Tita AI.
Parent Pal: Evidence based parenting assistance offering simultaneous perspectives from the highest authorities in education and child psychology.
Online Cremation Services
Somehow, we found ourselves drawn into an unlikely industry that’s ripe for disruption. The cremation services market may seem unexpected, but it’s precisely the kind of under-the-radar space we love to dive into.
The Opportunity
Popularity: Global cremation rates have surged due to cost, environmental concerns, and declining traditional practices. The U.S. has seen rapid growth in the past 60 years.
Brazil's Potential: Brazil's cremation penetration remains notably low, at only 5%, compared to countries with similar socio-economic and religious profiles like Mexico, where the cremation rate are 4x higher.
Painful Shopping Experience: Dealing with post-death arrangements can be complex and emotionally taxing for families. Funeral services often require navigating multiple service providers who typically use antiquated systems and are heavily offline.
New Generation of Online-First Users: As the internet-savvy generation ages, their preference for online services extends to managing their parents' post-life arrangements. This group is comfortable (and ofter prefers) using online platforms, making them more receptive to digital solutions for post-death arrangements.
U.S. Cremation Rate Growth (1970 - 2030 Forecast)
Cremation Penetration Rates by Country, 2022
Our Solution: Lugar Melhor
To address these challenges, we created Lugar Melhor—Brazil's first fully digital platform for managing cremation services. The platform offers full transparency on costs and services, cutting through the complexity and offline hassles of traditional funeral planning.
As Brazil’s cremation market continues to expand, Lugar Melhor is positioned to lead this change, driving adoption by making cremation more accessible, affordable, and straightforward for families.
Get In Touch
hello@fernbb.com